List Management

Wiland consumer members now have the opportunity to apply their models to the Memorial Sloan-Kettering universe of 1 million donors through the new Memorial Sloan-Kettering Wiland Direct Modeled Masterfile, Infogroup announced.

March of Dimes and Infogroup are pleased to offer a new list to the market — March of Dimes Gardening Enthusiasts. March of Dimes has over 700,000 donors that have indicated an interest in gardening. The Garden Maintenance TargetReady Model donors have spent over $800/year in garden and maintenance care.

Infogroup’s TargetReady Models have been applied to the highly responsive VetsFirst file. TargetReady Models were developed to provide ready-made “marketing answers” to marketers utilizing a full array of available Infogroup data. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

Statlistics is pleased to introduce Cape Cod HOME to the list rental marketplace.

Time Inc. is making available two new lists that offer expanded political selectivity for more accurate targeting, available from Infogroup.

Infogroup announces the brand-new Blair Political Affiliation Masterfile. Reach responsive, mature buyers with a known political affiliation. The Blair customers support their respective parties and are the perfect prospects for your political offer. They are proven responders to offers in many categories.

Infogroup announced management of the TechnoServe list, effective immediately.

Infogroup announces a brand-new select from Reiman Publishing — Multi Paid Buyers/Gift Givers.

The big takeaway was that merge/purge has a new face and a new place in the fundraising world.

Working with a list broker can be the best "cure" for a lackluster direct-mail donor acquisition program if you choose the right partner for your project.