Major Gifts

Ignore This and Fail
August 30, 2021 at 11:29 am

I know this is personal. This is about you, how you work and what you pay attention to. And this is part of your work that has nothing to do with strategy, the quality of the donor or what you have to offer the donor...

Love Your Donor for Life
August 23, 2021 at 8:45 am

We have a number of major donors in our database that, because of their age or illness have stopped giving, but over their lifetime have made significant gifts to our organization. I feel like we can’t just forget about these people, but what should I do?...

Major Gift Relationship Doesn’t Count
August 16, 2021 at 12:56 pm

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way. What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail...

Avoid the Triple Whammy: How a Mid-Level Program Can Save Major Gifts
August 9, 2021 at 11:36 am

Typically, we see clogs in that pipeline in the mid-level range of giving. Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor. So, the major gift program suffers because you’re not feeding major gifts a healthy diet of qualified major donors...

How the MacKenzie Scott Miracle Is Lifting Nonprofits in One City
August 5, 2021 at 12:34 pm

It’s a safe bet that all 798 nonprofits that received transformational grants from MacKenzie Scott and her husband Dan Jewett, totaling close to $9 billion, believe in miracles. They all were beneficiaries of the most awesome display of philanthropy in size, speed and flexibility that we’ve ever seen in history...

Why You Need Different 'Prices' for Donor Asks
August 2, 2021 at 11:52 am

In fundraising, a donor parts with money when he or she perceives that the “price” being “paid” is worth what happens when the money is used. The donor is giving a sum of money for something, and it is right for him or her. What is right for the donor as it relates the amount you propose to ask for?...

Colorectal Cancer Alliance Announces $3.4M in Partnership Funding to Address Health Disparities
July 28, 2021 at 1:03 pm

The Colorectal Cancer Alliance announced a trio of major gifts from corporate partners on Monday. The donations specifically target the health disparities in colorectal cancer among underserved communities that face barriers in access to screening and prevention as Black Americans are 20% more likely to be diagnosed and 40% more likely to die from the disease...