Major Gifts

Your Major Gift Work Is Not About the Money
September 27, 2021 at 11:43 am

As a major gifts officer, the primary question asked is, essentially, “How’s the money coming in?” The finance office needs to know because it can't pay the bills with air. The goal you made also set an expectation that a certain amount of money would come in. So, it is a fair question...

Charting Your Major Donors' Journey — And Why It Matters
September 24, 2021 at 1:33 pm

As a fundraising professional, you already know how important your major donors are. Having a dedicated and data-driven strategy to engage and build relationships with major donors is critical to your fundraising goals and success...

University of Massachusetts Medical School Rebrands After $175M Gift
September 16, 2021 at 12:29 pm

The University of Massachusetts Medical School is commemorating an unrestricted $175 million donation from the Morningside Foundation — the philanthropic arm of venture capital and private equity firm Morningstar — that will more than double its endowment...

Keep Your Gaze on the Donor’s Heart
September 13, 2021 at 11:55 am

You’re feeling the pressure. You have to reach your goal. You were reminded again last week. Some donors on your caseload are behind. And there is concern that the budgeted funds will not come in...

Ignore This and Fail
August 30, 2021 at 11:29 am

I know this is personal. This is about you, how you work and what you pay attention to. And this is part of your work that has nothing to do with strategy, the quality of the donor or what you have to offer the donor...

Love Your Donor for Life
August 23, 2021 at 8:45 am

We have a number of major donors in our database that, because of their age or illness have stopped giving, but over their lifetime have made significant gifts to our organization. I feel like we can’t just forget about these people, but what should I do?...

Major Gift Relationship Doesn’t Count
August 16, 2021 at 12:56 pm

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way. What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail...

Avoid the Triple Whammy: How a Mid-Level Program Can Save Major Gifts
August 9, 2021 at 11:36 am

Typically, we see clogs in that pipeline in the mid-level range of giving. Donors get stuck at a mid-level point of giving because even though they are giving at higher levels, nonprofits are still cultivating them like a $20 donor. So, the major gift program suffers because you’re not feeding major gifts a healthy diet of qualified major donors...