Major Gifts

There’s a lot of chatter about developing a culture of philanthropy. And quite a few people have pretty good ideas on how to do it.

Crediting for major gift pledges won’t work, which is why we suggest that you celebrate securing the pledge.

We believe a focus on helping donors fulfill their passions and interests through the organization is a far better approach.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

The choice of words we use often carry more meaning than we might intend.

This is basic stuff. And you will get bored doing it because you will be doing it over and over again. But it works.

Remember, everything you do in major gifts is just one donor at a time.

Be sure you know the story of every donor on your caseload.

You probably don’t need to be convinced of just how important storytelling is to successful fundraising. It goes without saying.

There are a lot of Millennials in our country. And they may eventually be a force to contend with.