Major Gifts

There are a lot of nonprofits that manage back office service really well. And then there are nonprofits that lack back office staff.

We’ve seen it over and over again: CEOs, presidents, executive directors who actually block progress in the major gift program.

One of the frustrating parts of my journey is getting leaders to provide major gift officers with usable resources.

Ask yourself the following question: “Will this move get me closer to fulfilling this donor’s interests and passions?”

Given that most of us are working virtually, honing our skills on cultivating and soliciting donors virtually is essential.

There are many ways to raise funds to support the missions of nonprofit organizations.

I thought the way to secure a major donor’s money was creative approaches, innovative moves, crafty and emotional donor offers, etc.

In today’s world of tweets and one-liners, it is so easy to abandon the real reason a nonprofit exists.

Each one of the major donors on your caseload is a unique individual with very special characteristics, leanings and preferences.

These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?”