Major Gifts

There are many ways to raise funds to support the missions of nonprofit organizations.

I thought the way to secure a major donor’s money was creative approaches, innovative moves, crafty and emotional donor offers, etc.

In today’s world of tweets and one-liners, it is so easy to abandon the real reason a nonprofit exists.

Each one of the major donors on your caseload is a unique individual with very special characteristics, leanings and preferences.

These days, one of the top questions we are asked at Veritus is: “How should I talk to my major donors during this pandemic?”

Major gift work is filled with a lot of formulas and principles for success.

Jeff and I are hearing from nonprofit professionals who worry themselves sick about whether they should be asking the donor for a gift.

“There is no way I can succeed, because all the people I depend on to give me resources are not doing their jobs!”

Richard Perry and Jeff Schreifels address how COVID-19 is affecting major gifts and how you and your team can get through. 

Major donor qualification is a critical step in the process. Follow these tips to make sure you’re developing relationships.