Major Gifts
Major gift work is filled with a lot of formulas and principles for success.
Jeff and I are hearing from nonprofit professionals who worry themselves sick about whether they should be asking the donor for a gift.
“There is no way I can succeed, because all the people I depend on to give me resources are not doing their jobs!”
Richard Perry and Jeff Schreifels address how COVID-19 is affecting major gifts and how you and your team can get through.
Major donor qualification is a critical step in the process. Follow these tips to make sure you’re developing relationships.
The main thing I have learned is that hardly anything in life is really solely about me, even as much as I want it to be.
There are three macroeconomic factors that are all occurring, creating an opportunity for nonprofits to launch a capital campaign.
There is no doubt that your job as a major gift officer can be difficult. There are a number of threats to your psyche that come from either the organization or the donor. But there is a group of internal threats that you face as well.
The content of many fundraising and major gift consultants is often about strategy or messaging, which it should be.
One of the pushbacks we get from MGOs about “The Veritus Way” is the need to create at least one touchpoint per month per donor.