Major Gifts

People love a good deal. This is also true for donors.

I was at a conference and was asked the question: “What do you think about the trend to blend planned giving and major giving jobs?”

When organizations start to segment their year-end appeal letters, they often start with segmenting out active and inactive donors.

Donor assets are like pure gold for an organization. If you were to place a value on each one, the resulting number would shock you.

When you immerse yourself into the fundraising world, you play many roles.

We get asked all the time whether or not a major donor should get fund appeal letters, email solicitations, etc. 

A major gift officer’s journey is never a straight and narrow line.

The African proverb speaks to the need for nonprofit managers to be aware of how their actions affect those they manage.

Resistance to change is a regular occurrence in our work with major gift officers. Most often, it is the director of development or the major gift officer who, on the front end, has difficulty with our work.

Most nonprofits do not value major gifts and the work it takes to develop one-on-one relationships with donors. If they did, you would see everyone focusing on it.