Major Gifts

We get asked all the time whether or not a major donor should get fund appeal letters, email solicitations, etc. 

A major gift officer’s journey is never a straight and narrow line.

The African proverb speaks to the need for nonprofit managers to be aware of how their actions affect those they manage.

Resistance to change is a regular occurrence in our work with major gift officers. Most often, it is the director of development or the major gift officer who, on the front end, has difficulty with our work.

Most nonprofits do not value major gifts and the work it takes to develop one-on-one relationships with donors. If they did, you would see everyone focusing on it.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: saying hello to a new major donor, building a responsive fundraising strategy and exploring for-profit opportunities.

You’ve landed the job. You are the new major gift officer. Hopefully someone gave you a different title to use externally, because you should not use MGO as your title.

If you’re getting ready for a capital campaign, there is something important you need to know. And it may be the difference between a successful campaign and one that falls short of its goal.

At Veritus, we believe that creating strategic plans for every donor in your portfolio is critical. All 240 major gift officers who we directly work with all have a plan that will guide them toward achieving their revenue goals.

The other fundraising programs are not doing too well. Finance is going nuts, wondering how the bills will be paid. The executive director has a brilliant solution: launch a major gift program, and sit back and watch the money pour in.