Major Gifts

When organizations start to segment their year-end appeal letters, they often start with segmenting out active and inactive donors.

Donor assets are like pure gold for an organization. If you were to place a value on each one, the resulting number would shock you.

When you immerse yourself into the fundraising world, you play many roles.

We get asked all the time whether or not a major donor should get fund appeal letters, email solicitations, etc. 

A major gift officer’s journey is never a straight and narrow line.

The African proverb speaks to the need for nonprofit managers to be aware of how their actions affect those they manage.

Resistance to change is a regular occurrence in our work with major gift officers. Most often, it is the director of development or the major gift officer who, on the front end, has difficulty with our work.

Most nonprofits do not value major gifts and the work it takes to develop one-on-one relationships with donors. If they did, you would see everyone focusing on it.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: saying hello to a new major donor, building a responsive fundraising strategy and exploring for-profit opportunities.

You’ve landed the job. You are the new major gift officer. Hopefully someone gave you a different title to use externally, because you should not use MGO as your title.