Major Gifts

Watch Your Language About Your Donors
May 29, 2019 at 11:50 am

You can tell what a person really thinks by the language they use or the behavior they engage in when the customer or donor is not looking. I was reminded of this truth at a Veritus Group retreat when one of our associates looked me in the eye and said: “Richard, the words you just used prove that you do not respect one of my important values.”...

How Do You Acquire Major Donors?
May 20, 2019 at 12:11 pm

How are you acquiring major donors? If you are concerned about your major gift pipeline, start reviewing how you are currently bringing in new donors and spend the time and energy it takes to start filling that pipeline. Years from now, you will reap that investment...

#NPPTrendingNow Ep 86: Today's Peer-to-Peer Problem
May 3, 2019 at 11:56 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: artificial intelligence tools for nonprofits, the peer-to-peer problem and major gift manipulation...

Major Gift Manipulation Never Works
April 29, 2019 at 10:24 am

If you have attended a training program with a major-gift guru, you have likely learned many techniques and strategies on how to approach major donors. Much of this material is very good. But some of those trainings, a great deal of effort is made to manipulate the donor into giving. Major gift manipulation never works...

#NPPTrendingNow Ep 85: Attracting More Major Gift Donors
April 26, 2019 at 12:00 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: asking for major gifts, questions to attract major gifts and creating a strategic plan...

How Not to Ask for a Major Gift
April 23, 2019 at 8:40 am

Twice in the past month I’ve been asked for a major gift. Pretty much out of the blue. Without much preparation, relationship-building or making of an inspiring case for support. It was clear to me what the charity would get out of it: my money. It was not so clear what I would get out of it. Should I not care?...

#NPPTrendingNow Ep 84: Managing Major Gift Expectations
April 19, 2019 at 10:24 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: digital fundraising, the new development director hire and major donor expectations...

Managing Major Donor Expectations
April 15, 2019 at 12:34 pm

The donor was absolutely giddy about supporting the project. It was something close to his heart—something he wanted to put some of his hard-earned money into. So when the major gift officer told him about it, the decision was easy, but he had a few questions on the scope and cost of the project...