Major Gifts

Our team at Veritus gets this question all the time because, not only do we help build and manage major gift programs, we also do the same with mid-level programs. Before I get into how do make this transition, let me talk about why a good mid-level donor program is so helpful to major gifts...

Jeff and I have been in many meetings where managers are haggling over how much to pay a major gift officer. Sometimes, there is an enlightened manager at the table who realizes that this one major gift officer could generate a substantial amount of revenue and, therefore, he or she says: “We’d better pay them well...

People often ask me, “Richard, what three main things do I need to make my major gift program successful?” I’m sure many people want to know because they feel real frustration about how their major gift program is currently performing. My answer: the major gift value triad...

If you want to be a great major gift officer, you need to be curious. Curiosity will lead you and your donors on an incredible journey where you really get to be that bridge by taking the donor in one hand and in your other, taking the need your organization addresses and bringing them together. How will you practice major gift curiosity today?...

It was budget time, and the manager was asked by finance to provide a forecast for major gifts for the coming year. The manager and the chief financial officer discussed how they should arrive at the right number and the CFO said: “Look, just take what major gift officers did last year and add 10 percent. It’s what we do every year.” And that, in a nutshell, is what major gift success looked like for that CFO...

History books and our current culture like to tell stories of success of the “self-made man.” We all grow up thinking that if we become the lone wolf and just do something on our own it is more noble than having someone help you. I think that is a pile of garbage...

Our donors are such a wonderful gift to us. And they, collectively, are doing so much good work in our world. Let’s agree to take a look at ourselves, as major gifts officers, to make sure we are doing everything we can to honor them and lift them up...

A few years ago, I was meeting with a major gift officer I was helping to manage and work on her strategic plan for all of her donors. We started talking about touchpoints for her donors...

Over the years I have trained myself to focus on the need. Why? Because the right fix on the need drives everything you do in major gifts fundraising...

It happened several years ago. And I haven’t forgotten it. And when I heard about it I thought, really? Can anyone be so stupid? Now, I know stupid is a strong word and usually I don’t use it. But really, this was one of the worst twists of logic I have ever seen...