Major Gifts

Major Gifts Fundraising: You Need a Friend
February 23, 2015

As a major gifts fundraising professional, you need people in your life to help guide you personally and professionally. I'm saddened when I see good fundraisers think they can do it on their own, that they don't need advice or they can't listen to good criticism of their work.

Fundraising Events: Are They Worth It?
February 9, 2015

If you are the head of a nonprofit, we urge you to move away from using events to raise money. If you're an MGO who continually gets "asked" to help with an event, do everything you can to convince your boss it's a bad idea. And if you are a development director of a small nonprofit, you have to realize the best way to raise major gifts is to build relationships with donors and ask them directly to support your mission.

7 Deadly Sins of Fundraising
January 28, 2015

A campaign to encourage board giving had too many foundational principles that were violated. Here are the seven deadly sins of fundraising committed, sins you can avoid by following fundraising best practices.

Fundraising: It's Not the Pitch
January 21, 2015

Major-gifts fundraising isn't about "the pitch." It's not about a presentation. It is about having a meaningful conversation with prospective donors to see if they share your values, mission and vision — aspirations to make a difference.

8 Great Fundraising Habits
January 14, 2015

Good habits are developed over time. By practice. By repetition. Build the strength of your fundraising program through good fundraising habits.