Major Gifts

Want to build a stronger major gifts program? What if you're new to an organization? What are the first steps you'd want to take in regards to Major Gifts?

Last year at the DMA Nonprofit Federation's 2012 New York Nonprofit, American Bible Society's Kim Carter and Stratmark's Max Bunch shared a case study on how the organization uncovered major donors in its mass marketing files. I attended the session and wrote about the findings in the feature "Case Study: Uncovering Major Donors in Your Mass Marketing Files."

If you know how to address your biggest donors, you will inspire continued and increasing support. If you don’t, however, you may lose a critical funding source. More tragically, you may turn off someone who wants to support your cause but who no longer wants to support your organization.

Below, we talk with CFRE Ruthellen Rubin, a nonprofit consultant and professor at NYU’s Heyman Center for Philanthropy & Fundraising, about the best ways for nonprofits to communicate with major donors.

Social networking and major-gifts programs are made for each other. In this article, excerpted from a three-part series that I wrote for the Passionate Giving blog, I outline how your organization can best use social networking to enhance both your program and your major donor’s experience.

Listen in as some of fundraising's freshest thinkers take on some of the sector's toughest topics — the things that should be top of mind in the new year.

At the 2012 Bridge to Integrated Marketing and Fundraising Conference last month, three fundraising professionals shared essential leadership skills every major gifts team should have.

Nonprofit organizations, recognizing that their donors are what fuels their missions, want to make t

Here are four mistakes to avoid and three ideas to keep in mind when digging through your data to get those major gifts.

Would you treat one of your $100 donors differently if you knew he or she had given a $100,000 gift to another charity, and would you treat those donors differently if you knew there were 5,000 more just like them on your housefile?

In her session at Fund Raising Day in New York last month, Ann LaForge, director of institutional advancement at The Cathedral School of St. John the Divine, shared her "5 C's" strategy for success in cultivating major donors for a small shop nonprofit organization.