Membership

Account updater (also called account recycling or account recovery) is becoming more and more popular. Some donor base systems have started offering it for a small fee. Some systems charge a flat fee every month, and some charge a small fee based upon the amount to be recovered...

The threats to America’s family farms motivate action in this direct mail campaign.

An organization founded by film lovers uses direct mail to expand its community and fund its mission.

Mistakes are inevitable, how a fundraiser responds to those errors is what can really set the organization apart. Instead of spending all our time on looking for someone (anyone but me!) to blame, our first priority needs to be our donors...

By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors...

By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors. So, as monthly donors are starting to take hold in nonprofits, it’s important […]

A new museum uses direct mail to inspire patriotism in the hearts and minds of donors.

Art serves many purposes, as this direct mail membership campaign shows.

Running a true raffle though is legally quite complicated. Registrations for charitable gaming licenses are cumbersome, time consuming and potentially more costly than the money you could raise. Instead, we operate these types of promotions under sweepstakes laws. But what are the keys to success? How can you use sweepstakes to attract new members and engage your donor base? Here’s what we’ve discovered...