Metrics

Assisted Conversions: Storytelling at Its Best
December 20, 2016 at 10:30 am

The word “attribution” is feared by many in the marketing arena because it is so hard to tackle. But, at least look at Assisted Conversions in Google Analytics.

Interactive Map Shows Mismatch Between Need and Giving
July 10, 2015 at 1:01 pm

In a state with a moderate standard of living, Collin County, Tex., stands out. The suburban area north of Dallas has a median household income of more than $79,000, 64 percent higher than the state average. In September, Money magazine ranked the county seat, McKinney, the best place to live in America. But as a…

Measuring Is Essential
May 27, 2015

We have to be out there—identifying, cultivating, engaging and asking prospective donors. The best way to ensure that this is being done is to set goals and to measure activity and success.