Mobile

You have 15 seconds to create engagement online. How does your site measure up? Can your donors get what they need in that time to make

Mobile communication: It's everywhere. The devices are everywhere. So where's your marketing strategy?

Large businesses, service companies, and retail stores have begun to adopt Bluetooth beacon technology. A beacon is a small sensor that senses when a smartphone or other device is within a certain range. Targeting marketing and sales can benefit from this technology by sending real-time, geo-located offers and information.

Big changes have happened at Google, and whether your website is mobile or not is going to affect how they serve up search results. Pay attention!

Your mobile website is a chance to reinvent yourself. How long have you looked at your desktop website wishing things could be different? Take a mobile-first attitude and use your mobile website to experiment with ideas that can make your existing desktop website more contemporary.

This infographic from online fundraising platform provider MobileCause, Online Giving Tips for Maximum Donations, lays out ways nonprofits can maximize online giving. Here are the seven tips MobileCause provides.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are two trends on mobile and planned giving.

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.

Right before the end-of-year fundraising push, Blackbaud's Brandon Granger examined 105 nonprofit websites to glean data on if responsive design raises more money for nonprofit organizations.

The "mobile tipping point" (the point at which more than 50 percent of your audience arrives on mobile devices) for some of you has already passed or will happen in the next 12 months. Get your team to estimate which month/year the mobile tipping point will occur for your organization. It may startle you.