Mobile

Mobile Takes the 'Event' Out of Fundraising
June 21, 2013

Our phones are with us all the time, and any nonprofit can be engaging and fundraising with anyone all the time too. You just can't do this with a fundraising event.

The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success
June 17, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, e-mail, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists, which in turn significantly increases your fundraising success. Below is selection of metrics to track and a brief explanation as to why.

6 Tips for Writing Sensational Mobile-Friendly Subject Lines
June 17, 2013

When it comes to writing subject lines, many of us don’t know where to start or what works best. And then you add in the term “mobile-friendly” and forget it. By that point it’s easier to just string together random words, send and hope someone opens your e-mail. Here are six helpful tips for writing mobile-friendly subject lines that will get your e-mails opened.

11 Reasons Mobile Websites Are a Must-Have
May 2, 2013

If you don’t already have a mobile-friendly version of your website, chances are that somone has told you that you should. Beyond those occasional comments from your website visitors, here are 11 data-driven reasons that a mobile website is a must-have for your organization.

Why Mobile Giving Works
April 16, 2013

If you make it easy for donors to show they care by asking for small donations and you do so via their most impulsive personal possessions — their mobile phones — you may end up with more money than you thought you could ever get.

Why Mobile Is an Important Part of Nonprofit Fundraising Campaigns
April 5, 2013

Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns? In order to keep participants, sponsors and supporters continually engaged, nonprofits should integrate mobile giving as part of their fundraising strategies. Mobile giving provides a great way for nonprofit and community organizations to further extend the reach of their online fundraising campaign.

8 Tips for a Mobile-Friendly Nonprofit Website
March 15, 2013

The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile-friendly. You don’t need a special mobile version of your site or an custom-built app to improve how mobile visitors experience your site overall. With a few simple design tweaks, you can make your nonprofit website much more usable on a mobile device — and improve your visitors’ experience across all platforms.

Engage Conference Spotlight: Resolutions, Reminders and the Mobile Revolution
March 13, 2013

It's no secret that society is going mobile, and that means fundraisers should be adapting to the mobile landscape as well. In our February issue last month, MINDset Direct VP Karin Kirchoff and Jeff Regen, general manager of the nonprofit group at Merkle, hit on "Resolutions, Reminders and the Mobile Revolution" in their Multichannel Moxie feature.