Mobile
February 9, 2012
Pontiflex Inc., a mobile and online sign-up ad platform, announced new Spanish language capabilities. With the Pontiflex mobile sign-up ads platform, The Hunger Project is running Spanish language sign-up ads on iPhone, iPad and Android devices to connect with Hispanics in the U.S. and around the world to help drive donations.
February 8, 2012
FundRaising Success speaks with Luke Lightfoot, marketing and client services expert at mobile Web solutions provider UR Mobile, about mobile fundraising.
February 6, 2012
It’s quite possible that the direction Facebook is heading with Timeline Apps will help Facebook make good on the promise of social media becoming an important, productive and measurable channel for fundraisers. So what’s the big deal? Why is this announcement potentially so important for fundraisers? Here are five reasons why I think this announcement will make a difference for the nonprofit sector.
February 2, 2012
CureDuchenne, a nonprofit that raises awareness and funds research to cure Duchenne muscular dystrophy, is launching its Text 2 CureDuchenne campaign at the STYLE ICON Celebrity Lounge during Super Bowl weekend. Designed around the goal of raising $1 million by the end of 2012, Text 2 CureDuchenne is an event-based social and mobile campaign utilizing celebrity influencers and embracing a Text2Give concept.
January 31, 2012
Social media was a game-changing technology that helped alter the course of the 2008 presidential election. In 2012, mobile payments could be the transformational technology, as millions of political supporters are given the ability to collect money on smartphones for candidates. On Monday, President Obama’s re-election campaign announced that it would immediately begin using Square, a mobile payments start-up company, with campaign staffers and some approved volunteers.
Mitt Romney’s campaign plans to announced a similar Republican-themed Square application that will allow campaign officials to collect donations on a smartphone.
January 31, 2012
With the new year now well under way, U.S. nonprofit groups have indicated that they likely will place heavy emphasis on social media and mobile solutions to drive stronger fundraising and marketing results in coming months, according to Charity Dynamics’ 2012 Digital Marketing Survey.
The survey, which includes feedback from 70 Charity Dynamics clients, revealed shifting priorities in some areas of nonprofits’ marketing plans for the year ahead.
Among them, 73 percent of respondents indicated that their organizations plan to address social media strategies in 2012.
January 30, 2012
Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.
The QR codes are part of Susan G. Komen’s Passionately Pink for the Cure campaign, which helps raise money for breast cancer research. The mobile bar codes will be appearing in print materials through March.
The Susan G. Komen mobile bar codes appear in advertisements in Marie Claire magazine.
The Passionately Pink for the Cure campaign encourages users to register on the nonprofit’s mobile site at http://m.komen.org to sign up and start a local fundraiser in their community.
January 20, 2012
As part of our January cover story, we asked some fundraising pros to fill in these blanks: "My favorite trend right now is ______. I would like to see _____ just go away." Some of their answers were pretty surprising, with things likes mobile giving, special events and good ol' No. 10s being wished off the face of the fundraising earth.
January 19, 2012
"Smash" star Katharine McPhee has joined forces with Malaria No More on the “Dream Big” campaign, an effort to help end malaria deaths in Africa and help children achieve their dreams. Beginning Jan. 17, people can text “DREAM” to 85944 for the chance to take a trip to Africa with Katharine McPhee and make a $10 donation to Malaria No More; every donation will treat a child for malaria.
January 12, 2012
Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.
And these text donors are emerging as a new cohort of charitable givers. The first-ever, in-depth study on mobile donors by The Pew Research Center's Internet & American Life Project — which analyzed the “Text to Haiti” campaign after the 2010 earthquake — finds that these contributions were often spur-of-the-moment decisions that spread virally through friend networks.
