Mobile
July 20, 2011
What changes will we see in fundraising over the coming years? And what does that mean for the technology we use? Here are a few predictions.
July 15, 2011
Nearly half of financial services, retail, technology and telecommunications executives believe mobile payments will be mainstream within two years, according to a new report from KPMG.
Companies are looking to opportunities in mobile payments as the adoption of smartphones and consumer interest in mobile payments is growing, according to the Global Mobile Payments report. While 83 percent of executives surveyed by KPMG feel mobile payments will be mainstream in four years, 46 percent feel mass adoption will only take two years.
July 13, 2011
Fewer nonprofits are using text-to-give fundraising technology, while more are turning to mobile Web-based media, with constituent-engagement emerging as the main motivation for nonprofits to launch mobile programs, a new report says.
Forty-seven percent of nonprofits using mobile media do not use it for fundraising, and as many as 50 percent of fundraisers say they are wary of early mobile-giving results, says New Directions, a report by Kaptivate and the Association of Fundraising Professionals based on a 2011 survey of 233 organizations.
July 6, 2011
QR (quick response) codes … you have probably seen them and perhaps didn’t even notice. They are those funny, pixilated squares you may have seen on posters, magazines or product packaging. They have been described as looking like a cross between a barcode and a Rorschach test.
June 29, 2011
The John S. and James L. Knight Foundation has announced a grant of $1.5 million to Do Something for its campaign to sign up 3.8 million members by 2014 by engaging teens via mobile technology. Coupled with a similar grant from Omidyar Network, Do Something seeks to substantially broaden its reach and impact, the New York Times reports.
June 28, 2011
The Mobile Giving Foundation Canada, in collaboration with the Canadian Wireless Telecommunications Association, announced a new partnership with Videotron that will offer customers of the wireless carrier the opportunity to support registered charities through text-to-donate initiatives.
Videotron customers can now respond to a registered charity's call-to-action by texting a specific keyword to an assigned five-digit number to donate either $5 or $10, depending on the type of campaign. The amount donated by text will be charged to the donor's wireless phone bill, and is billed as a tax-exempt transaction.
June 27, 2011
How can a printed fundraising direct-mail piece interact with a donor’s smartphone? The answer: QR codes.
May 25, 2011
A foundation that provides service for mentally challenged people on Wednesday introduced a creative and convenient way for smartphone users to make donations through the use of application (App) technology.
The Syin-lu Social Welfare Foundation said that under the new donation scheme, which was launched May 21, 15 cents will be donated each time participating smartphone users visit designated enterprises.
Users have to download the free App in order to check in at the shops.
May 23, 2011
The Postal Regulatory Commission has officially approved the USPS Mobile Barcode Promotion and determined that nonprofits can play too! All of the other regulations have remained the same.
If you have already planned on some great campaigns this summer that incorporate QR Codes then you’ll be all set to save 3 percent on postage. If you have not planned on using this 2-D barcode technology into your next campaign, then get started; the promotion starts July 1!
May 23, 2011
A new platform that allows users to donate to charity via SMS and Twitter is launching in the U.K.
The platform, called Givey, allows users to sign up for an account which then allows them to make donations to charity via a simply coded SMS or tweet. Facebook integration will follow soon. Each donation is tax efficient, as it allows charities to reclaim the tax on donations from U.K. taxpayers.
