Mobile

Corduro, a global mobile payments provider, announced its new app for iPhone and Android devices. For the first time, sole proprietors, charities or retail establishments can leverage reader-free card payments via smartphone and tablet devices at a sharply lower cost and enjoy a host of social integrations that turn recurring payments into long-term relationships. The app is also an e-wallet that facilitates easy and quick payments to any individual or business on the Corduro network.

The mobile phone provider Vodafone and the donation website JustGiving have launched a new service that they say will enable all U.K.-registered charities to raise money through text donations for free.

The companies say the new JustTextGiving service will allow charities to set up text message fundraising for free and collect donations without any commission or charges being taken off.

MobileCause has launched a new mobile mentor program called ONEbyONE to increase mobile philanthropy and provide essential mobile tools free of charge to smaller nonprofits. This program is the first of its kind in the nonprofit and mobile-giving space that allows large and medium nonprofits to support a charity of their choosing. ONEbyONE will provide hundreds of early-stage and smaller charities new and free access to various mobile solutions.

March of Dimes is among the leaders in online fundraising with the release of its innovative, new iPhone application. The app, which links March of Dimes supporters directly to their own personal fundraising page, was released just in time for the 2011 March for Babies, the organization’s largest fundraiser, which is held the last weekend in April in more than 900 communities nationwide.

Here are 15 mobile fundraising and mobile marketing takeaways shared by four mobile experts at the 2011 Nonprofit Mobile Day.

Ascend Integrated Media announces the launch of its first mobile app for a nonprofit client - Kansas City's largest pet adoption and animal rescue, Wayside Waifs. The mobile app provides users with an adoption tool that allows them to search and find their next pet and stay up to date on the organization's events and communications. Users of the mobile app also can learn how to volunteer or take advantage of other programs and services provided by the organization.

ClearSky Mobile Media Inc., a leading provider of mobile data services and content to regional wireless carriers, announced its alignment with The mGive Foundation to facilitate mobile donations from wireless subscribers via premium SMS (P-SMS).

Billions of charitable dollars were donated last year via text messaging, as thousands of charities integrated mobile donations into their fundraising efforts. Support for short codes allows consumers to make contributions to their charity of choice directly from their mobile phones.

Charlotte Brandin of World Childhood Foundation USA and Fredrik Oscarson of Mobiento shared ways that WCF, Doctors Without Borders and Amnesty International implemented mobile fundraising and advocacy at the 2011 Nonprofit Mobile Day.

mGive will provide the technology platform behind several mobile donation campaigns raising funds for the Japan earthquake and Pacific tsunami relief efforts, including:

• The American Red Cross – Text REDCROSS to 90999 to donate $10
• Convoy of Hope – Text TSUNAMI to 50555 to donate $10
• GlobalGiving – Text JAPAN to 50555 to donate $10
• World ReliefCorp of National Association of Evangelicals – Text WAVE to 50555 to donate $10

The American Cancer Society's Miles Orkin explained why mobile matters for fundraisers at DMA Nonprofit Mobile Day and shared best practices for implementing a mobile program.