Mobile

The Rise of Mobile Giving
December 16, 2009

Global mobile statistics make Internet statistics look meager by comparison. Mobile subscriptions across the globe are expected to reach 4.6 billion by the end of this year, and mobile broadband subscriptions are estimated to top 600 million in 2009, having overtaken fixed broadband subscribers last year.

Gen Y Holds Tight to E-Mail and Texting
November 5, 2009

November 4, 2009 — Newspapers may be reporting on the demise of e-mail, and some research indicates that young people are turning more toward social networking than more traditional online communication, but college students still see e-mail as a critical medium for messages.

Tom's of Maine and Charity: Water Team Up to Fund Global Clean Water Projects With Instant, Mobile Donation Campaign
October 14, 2009

KENNEBUNK, Maine, October 14, 2009 —  Almost a billion people across the
planet do not have access to clean, safe drinking water. Yet, in some
countries, a mere $5 can give one person clean water for five years. Today,
Tom's of Maine extends its ongoing commitment to doing good and supporting good in communities through a partnership with charity: water, the U.S.-based non-profit organization dedicated to bringing clean and safe drinking water to people in developing nations. Through December 31, 2009, Tom's of Maine will match each $5 donation* made by texting WELL to 20222, up to $10,000, to fund important water projects in areas most in need. One hundred percent of the public's donations will go directly to freshwater projects. Tom's of Maine is also supporting charity: water's 100% model by providing additional funds to underwrite the costs of this campaign.

Mobile Giving Is Catching On
July 28, 2009

July 27, 2009, The Seattle Times — For most nonprofits, raising money means asking donors to write a check.

NAACP Using Cell Phones To Fight Racism
July 14, 2009

NEW YORK, July 13, 2009 — Combining its century-old mission of fighting for equality with the instantaneous reach of modern-day technology, the NAACP has launched a program that lets people use their cell phones to report incidents of police misconduct.

JDRF Uses Wireless Technology to Bolster Grassroots Advocacy Efforts
June 29, 2009

WASHINGTON, D.C., June 29, 2009 — The Juvenile Diabetes Research Foundation (JDRF), a leader in setting the agenda for type 1 diabetes research, has recently launched a mobile marketing campaign that will use wireless technology to enhance communication with, and generate involvement from its advocates across the country.  Through the DiabeTXT program, JDRF will send information to its constituents via text messages, alerting them about important legislation news, diabetes research news, and upcoming events.

Illinois State University Foundation Selects JHG for Digital and Mobile Marketing Services
June 2, 2009

SAN DIEGO, June 2, 2009 — JHG (formerly JHG Townsend), the digital marketing agency that combines strategy, interactive, mobile and public relations to engage brands and drive their revenues, today announced that Illinois State University Foundation (ISUF) has joined its roster of clients. JHG’s interactive and mobile group will provide ISUF with an executable marketing strategy to help the university related Foundation leverage digital technologies to increase fundraising among its alumni and friends, including fans of the university athletic programs. The strategy created for ISUF will give the organization a comprehensive technology roadmap inclusive of both online and mobile marketing initiatives. By leveraging this fully integrated approach, the university’s foundation will jumpstart its objectives of advancing online contributions while raising national awareness.