Mobile

The use of SMS in the nonprofit sector got its biggest spotlight with the Red Cross mobile giving campaign on behalf of the 2010 Haiti earthquake. Relief agencies raised more than $40 million dollars via text message donations...

Technology has become increasingly user-friendly. Donors from Baby Boomers and Gen X to Gen Y and Millennials have become more digital-centric. The smartphone has become an indispensable part of everyday life, making it completely normal to use as a tool during a special event rather than struggling to keep track of old-fashioned paper and pen bid sheets...

When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...

The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report...

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

The relationship between nonprofits and donors is always evolving. New, innovative tech platforms for fundraising and management continually emerge on the market. These can increase organizational reach and impact, but there are remaining barriers to new technology for many nonprofits...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Twitter Moments, as defined by Twitter, are curated tweets collected into a story. Moments first launched in October 2015, in partnership with a select few media partners, but as of Sept. 29 all Twitter users can now create them. For nonprofits active on Twitter, Moments are a new way to showcase the best tweets about your…

The latest research from M+R looks under the hood at how 105 various nonprofits raise money online. Researchers found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25 percent in 2015). To summarize, the three most important factors that influence email fundraising response rates. List…

As the Detroit Zoological Society prepared to build its new penguin center, the zoo's development staff considered whether to place "text to give" signs near the construction area. After talking to other institutions and a handful of tech vendors, the zoo staff decided against the requests. Response rates at other zoos to such signs "was…