Mobile

Mobile fundraising is a craze that’s sweeping the nation. And if you’re a nonprofit professional who’s curious about how you can jump on this exciting bandwagon, you’re in the right place! In this article, we’re going to discuss five of the top ways to make mobile fundraising a part of your organization’s strategy. Let’s dive…

Nonprofit organizations always are looking for new ways to engage with their supporters and solicit donations. To be as effective as possible, nonprofits need to embrace 21st century realities and meet their potential supporters wherever they are. To do so, these organizations can look to some of the emerging technologies taking hold in the retail…

PayPal is rolling out an update to its mobile application, which it hopes will put charitable giving in the forefront of customers’ minds. With a new button that appears at the bottom of the home screen of its app—below options to order ahead or pay in-store—PayPal users can support favorite causes through an in-app donation. The button connects…

Marketers, please get your emails and websites to render properly on common devices. We don’t have time to make adjustments anymore…

Earlier this month, Uber and Lyft left the Texas capital of Austin, but a new venture is stepping up to fill the void while adding a philanthropic twist. Starting yesterday, a new ride-sharing service is on the App Store, and, unlike Uber and Lyft, it will be a nonprofit that will give back to the…

Here’s a new way to reach nonprofit donors on their smartphones. Greg McHale, founder of charitable auction site BiddingForGood, launched a new mobile app called LetsAllDoGood last week. The app lets users connect directly with partnering nonprofits through push notifications that stand out in the flood of communication on mobile devices. The key is that users can…

Your donors are constantly on the move. On a daily basis, they need to: Pay the bills. Make lunches. Drop off the kids at school. Meet work deadlines. Pick up the kids. Drive to soccer practice. Cook dinner. Do laundry. And that’s just Monday! There’s hardly a second to breathe, much less time to write,…

Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct marketers who have constructed an email program to address earlier generational cohorts will find that their campaigns increasingly fall flat without some key strategic changes. Social and mobile media are much more popular…

Instagram recently announced that it would be adopting Facebook’s model of algorithm-controlled content. Rather than seeing the posts of people you follow in chronological order, you’ll now see them based on "the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post." Many brands and individuals…

If you're in the business of advocacy, chances are you're a passionate individual. You think globally and act locally. You care about having your voice and the voices of those you advocate for heard above the fray. Whether you're lobbying, litigating, educating or organizing for your cause, there's one common factor that all groups have…