Mobile

Twitter Moments, as defined by Twitter, are curated tweets collected into a story. Moments first launched in October 2015, in partnership with a select few media partners, but as of Sept. 29 all Twitter users can now create them. For nonprofits active on Twitter, Moments are a new way to showcase the best tweets about your…

The latest research from M+R looks under the hood at how 105 various nonprofits raise money online. Researchers found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25 percent in 2015). To summarize, the three most important factors that influence email fundraising response rates. List…

As the Detroit Zoological Society prepared to build its new penguin center, the zoo's development staff considered whether to place "text to give" signs near the construction area. After talking to other institutions and a handful of tech vendors, the zoo staff decided against the requests. Response rates at other zoos to such signs "was…

Mobile fundraising is a craze that’s sweeping the nation. And if you’re a nonprofit professional who’s curious about how you can jump on this exciting bandwagon, you’re in the right place! In this article, we’re going to discuss five of the top ways to make mobile fundraising a part of your organization’s strategy. Let’s dive…

Nonprofit organizations always are looking for new ways to engage with their supporters and solicit donations. To be as effective as possible, nonprofits need to embrace 21st century realities and meet their potential supporters wherever they are. To do so, these organizations can look to some of the emerging technologies taking hold in the retail…

PayPal is rolling out an update to its mobile application, which it hopes will put charitable giving in the forefront of customers’ minds. With a new button that appears at the bottom of the home screen of its app—below options to order ahead or pay in-store—PayPal users can support favorite causes through an in-app donation. The button connects…

Marketers, please get your emails and websites to render properly on common devices. We don’t have time to make adjustments anymore…

Earlier this month, Uber and Lyft left the Texas capital of Austin, but a new venture is stepping up to fill the void while adding a philanthropic twist. Starting yesterday, a new ride-sharing service is on the App Store, and, unlike Uber and Lyft, it will be a nonprofit that will give back to the…

Here’s a new way to reach nonprofit donors on their smartphones. Greg McHale, founder of charitable auction site BiddingForGood, launched a new mobile app called LetsAllDoGood last week. The app lets users connect directly with partnering nonprofits through push notifications that stand out in the flood of communication on mobile devices. The key is that users can…

Your donors are constantly on the move. On a daily basis, they need to: Pay the bills. Make lunches. Drop off the kids at school. Meet work deadlines. Pick up the kids. Drive to soccer practice. Cook dinner. Do laundry. And that’s just Monday! There’s hardly a second to breathe, much less time to write,…