Mobile

Millennials are now the largest working generation in the U.S., and their habits are very different than those of earlier generations. Direct marketers who have constructed an email program to address earlier generational cohorts will find that their campaigns increasingly fall flat without some key strategic changes. Social and mobile media are much more popular…

Instagram recently announced that it would be adopting Facebook’s model of algorithm-controlled content. Rather than seeing the posts of people you follow in chronological order, you’ll now see them based on "the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post." Many brands and individuals…

If you're in the business of advocacy, chances are you're a passionate individual. You think globally and act locally. You care about having your voice and the voices of those you advocate for heard above the fray. Whether you're lobbying, litigating, educating or organizing for your cause, there's one common factor that all groups have…

Google believes in “moments of intent” and “micro-moments” relative to how consumers search. The question is—are we, as nonprofit marketers, truly available at the moments when people really need us?

A new study found that 2015’s charitable giving increased 1.6 percent over the previous year while online donations grew 9.2 percent in the same time frame. And don’t forget about mobile giving—14 percent of online donors are utilizing their smartphones and tablets....

We’re already a month into 2016. It’s time to start making (and sticking to) those resolutions to eat healthier foods, exercise more and have a more positive outlook. 2016 also is looking to be a great year for corporate philanthropy and nonprofits. From matching gifts and payroll giving to fundraising events and mobile giving, corporate…

Mobile fundraising is possible, and 2016 delivers a slew of avenues for nonprofits seeking expansion. Within the past four years, both online and mobile-based fundraising have proven to be an effective maneuver. Presidential elections, a prime example, have revealed several ways to enhance funds garnered from outreach programs. If you’re expanding your fundraising options—or, if…

Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention...

Last year, we launched our inaugural mobile study with a bang when we discovered that 10 percent of donors gave on mobile devices during the 2014 giving season. This year, we’ve done another deep analysis of 2015 mobile giving across 249,000 online gifts and 1,193 small and medium-sized organizations. The results were even more surprising this time. Between Nov. 1 and Dec.…

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large…