Mobile

Google believes in “moments of intent” and “micro-moments” relative to how consumers search. The question is—are we, as nonprofit marketers, truly available at the moments when people really need us?

A new study found that 2015’s charitable giving increased 1.6 percent over the previous year while online donations grew 9.2 percent in the same time frame. And don’t forget about mobile giving—14 percent of online donors are utilizing their smartphones and tablets....

We’re already a month into 2016. It’s time to start making (and sticking to) those resolutions to eat healthier foods, exercise more and have a more positive outlook. 2016 also is looking to be a great year for corporate philanthropy and nonprofits. From matching gifts and payroll giving to fundraising events and mobile giving, corporate…

Mobile fundraising is possible, and 2016 delivers a slew of avenues for nonprofits seeking expansion. Within the past four years, both online and mobile-based fundraising have proven to be an effective maneuver. Presidential elections, a prime example, have revealed several ways to enhance funds garnered from outreach programs. If you’re expanding your fundraising options—or, if…

Since nonprofits don’t have a tangible product to sell, storytelling becomes that much more important. I like to think about online advertising as online storytelling. Our goal is to get a click, or a view, or a like. We have to tell a short-but-catchy story to get someone’s attention...

Last year, we launched our inaugural mobile study with a bang when we discovered that 10 percent of donors gave on mobile devices during the 2014 giving season. This year, we’ve done another deep analysis of 2015 mobile giving across 249,000 online gifts and 1,193 small and medium-sized organizations. The results were even more surprising this time. Between Nov. 1 and Dec.…

Nonprofits have two goals: to win supporters to their cause, and to convert those supporters to donors or members to support their work. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? The first step is to take a look at the marketing landscape at large…

Knowing what’s on the horizon for 2016 can help your organization create the most effective fundraising and impact strategies. Tuning into new developments in the social impact sector will help you attract and delight donors while moving your cause forward. We’ve gathered the top trends to look for in 2016, along with some actionable tips.…

When an organization like AmeriCares makes a year-end push for donations, it is serious business for the people to whom it extends aid, whether following natural disasters or in communities like its home turf in Stamford, Conn., where it offers health clinics on an ongoing basis. If Jed Selkowitz, AmeriCares' chief marketing officer, finds the right…

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here until January. But what about January? And the rest of the whole year? If you could look into…