Mobile

Knowing what’s on the horizon for 2016 can help your organization create the most effective fundraising and impact strategies. Tuning into new developments in the social impact sector will help you attract and delight donors while moving your cause forward. We’ve gathered the top trends to look for in 2016, along with some actionable tips.…

When an organization like AmeriCares makes a year-end push for donations, it is serious business for the people to whom it extends aid, whether following natural disasters or in communities like its home turf in Stamford, Conn., where it offers health clinics on an ongoing basis. If Jed Selkowitz, AmeriCares' chief marketing officer, finds the right…

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here until January. But what about January? And the rest of the whole year? If you could look into…

Today, more than 60 percent of Web traffic comes from mobile devices. Therefore, it is more important than ever for nonprofits to ensure visitors can easily and conveniently navigate their websites. Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD), a national nonprofit, wanted to make its website mobile-friendly and replace its existing social community with a more flexible platform...

The Movember Foundation, the charity that helps raise money and awareness for men's health, recently launched a mobile game based on the "Movember" phenomenon. The game, called Run Mo Run!, is available for iOS devices, with all proceeds from its microtransactions and advertisements going to men's health charities. An Android version is also on the way,…

There is a worrying trend that may sound familiar to some of you: Fundraising event revenue online is down in the first half of 2015 versus the same time last year. Not in all cases of course, but in enough situations to warrant a discussion. Some of the data I have examined tell a pretty clear story. As audience shifts from desktop to mobile, the average gift online is declining. So even though there are more donations, the overall revenue is less than 
the same time period last year. What’s going on here...

There was a time when email was enough. Remember the Sony Walkman and how you felt complete with it? Email was like that: it was all we needed for our professional and personal relationships online. But unlike the Walkman that was doomed by technology, email kept its mojo. And in the world of marketing strategies,…

Blackbaud’s 2014 Charitable Giving Report found that online giving grew almost five times faster than overall giving, which grew at 2.1 percent, while online giving grew at 8.9 percent. Compare this to your online fundraising totals. Are you around the 7 percent mark? Are you growing your online fundraising by 8 percent to 10 percent compared to last year...

Launched this week, the free app ChariPick helps people find lesser-known charities that match their interests. “You put in preferences about yourself—what kind of giver you are, how much you want to give per day and what kind of charities you'd like to give to,” said Stephen Lee, founder and CEO of ChariPick. “Based on…

Many nonprofit organizations are seeking ways to accelerate and simplify the donation process. Mobile point-of-sales (mPOS) solutions not only help streamline this process, they allow organizations to gather donor and donation data, which can provide insight into a donor’s motivation and capacity to give again. Data analytics have become vital fundraising tools, helping nonprofits determine…