Monthly Giving

With the number of appeals and emails you’re sending to your donors, could you just step up your monthly donor asks a little bit more?

One of the most successful approaches to generate new monthly donors is to start with the lowest ask possible.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

A good friend asked me this question, and I wanted to address this question before getting into the busy fundraising season.  

Monthly donor retention is probably the biggest challenge for nonprofits.

If you have at least one monthly donor, you have at least one donor who can tell you why they are giving monthly.

Whenever I talk about monthly giving to a group, I often ask people how many of them are monthly donors themselves.

Sami Sheehan, manager of donor engagement at Lollypop Farm, shares her journey to grow their program to 1,000 monthly donors. 

What a tremendous legacy John Haydon left us with his book, “Donor CARE: How to Keep Donors Coming Back After the First Gift.”

If you have a monthly giving program, chances are your processor sends a gift confirmation email every month.