Monthly Giving

As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again.

As someone who has raised money for a number of years, I’ve found that it’s always good to look at international fundraising trends.

If you have a holiday card on your direct mail schedule, I highly recommend to include your monthly donors this time of the year.

If you take a little time now for a monthly giving focus, come January, you’ll be that much farther ahead.

Should you send a thank-you letter to your monthly donors for that extra gift? My recommendation is an unequivocal YES.

Does the timing of the launch of your monthly giving program make a difference?

As it’s almost Halloween, I thought I’d discuss the “creepy” topic of asking monthly donors for an extra gift this giving season. 

Fundraisers are fascinating. As a fundraiser, you should have some freedom to think outside the box.

Retention. It’s something every single one of us struggles with. And no matter how a new sustainer came on board, the first three months after sign-up are critical to retaining new sustainers. But when it comes to recurring donors acquired via face-to-face, retention becomes even more crucial. 

Organizations often “agonize” about the name for a monthly giving program. Many are holding up the launch of it. Do yourself a favor: Don’t delay. You can always recognize donors later!