Monthly Giving

At the recent Bridge pre-conference sustainer workshop I co-hosted, one of the attendees asked this question: “What is a realistic goal for monthly donor percentage as a percent of active donors?” Let me explain why there’s no one good answer to this.  

I just got back from the 14th Bridge Conference, energized by new ideas, case studies and proven fundraising “old” basics that still work and will continue to work as long as donors are human beings. I was privileged to co-present a first sustainer, full day, pre-conference workshop with the “Sustainer Brains.”...

If you’ve been following me for a while, you already know that monthly giving is not a one-shot deal. It’s an ongoing promotion of the concept. It’s literally planting of the seeds and watering. It’s always reminding donors how easy it is to give monthly and how easy it is on their budget...

Good news! Monthly giving is one of the few groups of small donors that is (still) growing. Not surprisingly, because organizations have started focusing on it over the past few years...

I just came back from a conference in New Orleans. It was my first time visiting, so I had planned a little bit of time to see the sights and “soak up the culture.” It inspired me to write about monthly donor motivation...

I just attended Fundraising Day in New York. One of my favorite sessions was about sustainers, of course! It was led by great moderator Paul Habig from Sanky; and two experienced monthly donor fundraisers, Luke Franklin from the ASPCA and Emily Stevenson from EDF...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: elements of a good major gift program, monthly donor secret sauce and nonprofit recruitment and retention...

What’s the monthly donor secret sauce? This was one of the questions that came up in a recent podcast I recorded. The answer is that there really is no secret sauce for generating more monthly donors other than...

I challenge you to take a look at those little donors and see how many times they’re sending you their pennies or quarters. I bet it’s probably quite often! So all in all, those many little gifts make up for much bigger ones...

Monthly giving is clearly a solution to securing increased giving within your annual fund. One-time giving decreased by 2%. But monthly giving increased by 17% and represents 16% of all online revenue. What are your current stats for monthly giving? I ask because whatever they are, strive to double them...