Monthly Giving

Some may think that monthly donors are just “little” men and women, “little donors.” But boy, they’re so powerful and mighty. You can see their character. You can see their impact on your organization, not to mention their value(s). Remember that even “little” men and women can make a huge difference!...

I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as the shuttle from the airport...

Growing a monthly donor program is a drip-by-drip, bit-by-bit approach. That’s why January is such a great month to go for it. But there are two important things to bear in mind. First, I recommend creating a monthly-only page. When you’re trying to drive donors to give monthly, it must be very easy to find...

Let me start off with wishing you and yours a happy and healthy new year! I hope you had a wonderful holiday season. I also hope you had some time to relax, in between working with donors and systems to try to optimize the donations coming in by the end of the year...

My husband Patrick and I got married 13 years ago, just after Thanksgiving. That first year, I started the annual Christmas newsletter tradition...

A few days ago, I received this wonderful email from an organization in Alaska. “Erica—we are up to 35 monthly donors, with an annualized income of $10,500!” It always makes me happy to hear from organizations that keep chipping away at their program...

The push is on. Its year-end, so one more month to bring in as much money as you can to support your cause. With or without #GivingTuesday campaigns, I bet you have at least a few messages going out in the next few weeks to ask your donors and those on your email list for money...

As you’re getting ready for Thanksgiving and your year-end campaigns, I hope you’ll make one resolution: include your monthly donors in your thank-you messaging...

I just read this from Seth Godin’s blog: “…years from now, your future self is going to thank you for something you did today, for an asset you began to build, a habit you formed, a seed you planted. Even if you’re not sure of where it will lead, today’s the day to begin.”...

As I attend conferences and presentations lately, I find I’m starting to be one of the “older hats” when it comes to fundraising experience. Some of my colleagues are starting to retire or slow down. The same applies for leaders and colleagues in nonprofits. I’ve seen major changes over just the past few years, but it’s a good reminder to get back to basics...