Monthly Giving

Join us to learn how to increase donor retention in your monthly giving program.

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022."

If you have a sustainer program that’s been around for a few years, you must consider upgrading them at least once a year. And while you may be hesitant, now is an excellent time to consider asking for an upgrade. Everything has become more expensive — food, pet food, gas, utilities, etc. Hence, operating your nonprofit has become more expensive as well.

Have you ever wondered why wires have a tendency to tangle up in ways you’d never imagined when you put them away? I always marvel as to why this happens.

Monthly giving revenue grew by 24% in 2021 over 2020, according to M+R. Not surprising. Why is monthly giving so attractive to so many donors? And how are nonprofits positioning and promoting the giving vehicle to donors?

Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.

A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving.

Some organizations have implemented a special monthly donor concierge. It offers a fantastic opportunity for nonprofits to build relationships with their monthly givers. Nothing is a more powerful motivator than speaking to donors and finding out why they give monthly.

The M+R Benchmarks 2022 statistics were published. Not surprisingly, in the second year of the pandemic, online giving grew slightly.

Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021.