Monthly Giving

As you’re growing your number of monthly donors over time, it’s important to consider how you should include your monthly donors in your year-end giving. Of course, every organization is different, but it’s important to remember one thing...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: peer-to-peer and tribute donors, lessons learned from a former mentor and monthly giving is a no-brainer...

I just returned from the International Fundraising Congress, held in Noordwijkerhout, Netherlands every October. It’s always a great gathering of some 1,000 individuals from 65+ countries who raise funds in their local countries, and sometimes outside of it as well...

Exercise regularly. Easier said than done. If you’re concerned about your donor retention and donor experience, let’s look at the best three fundraising exercises to help you do just that...

By now, you’ve all heard of the GDPR. It stands for: The General Data Protection Regulation. GDPR is a regulation law in the European Union on data protection and privacy for all individuals within the EU and the European Economic Area...

By planning ahead and thinking which organizations donors would like to support with a small monthly gift now allows them to give themselves a little vacation at the year end when life gets busy. They’re feeling good now, and they’ll feel good when they receive their thank-you letters and subsequent warm/fuzzy communications from the organizations they support...

I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention...

Well, what you're asking your monthly donors to do when they sign up for a sustainer program is to trust you. When they fill out that form and hit “submit,” it’s usually straightforward. You send an automatic thank-you message and a subsequent follow-up email confirming the donor’s commitment as a sustainer...

… You’d think that every organization by now would be convinced that there are donors who are interested in supporting your organization by joining a sustainer program… You’d think that tremendous feeling of excitement that these wonderful sustainers generate would permeate your organization. Well, unfortunately, that’s not always the case.

You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together and who makes sure the car keeps running and is being maintained to keep on running for a very long time...