Monthly Giving

I’m not talking about the latest soccer game. I’m not even talking about the online dating service, although, in a way, we fundraisers could be considered trying to “date” and then “marry” our donors. No, what I’m talking about is that wonderful, glorious “challenge” you offer, which you can use to “entice” other donors to make a gift...

It’s August—that means thunderstorms; perhaps even a hurricane. Weather issues mean flight delays. Waiting. And waiting some more!  You may not get to your destination today. Or if you’re on your way home, you may not get there until much later. You can get upset about it, but ultimately, it’s all about being safe.  But what does a flight delay mean for your monthly sustainers and for you as an organization?...

I just got back from a tremendous few days in the Washington D.C. area, and I learned a lot about monthly sustainer programs. First, I was privileged to attend the Professional Face to Face Fundraisers Association meeting, where some 75 people listened to speakers on the latest trends in face-to-face sustainer fundraising...

I was born and raised in the Netherlands where electronic bank payments, or direct withdrawls, were a way of life. Believe it or not, even credit cards there were required to be paid off every month, automatically, from your bank account. Things have changed there, but also here in the U.S...

I still come across many organizations that are actively trying to grow their monthly giving program, but they’re not sure who’s “running the show.” Nobody feels responsible. People wait till someone comes up with the next idea. Some think they only need to be focused on one aspect of monthly giving...

This problem doesn’t just occur with monthly donors, but with all donors. That last step, finishing the donation, is the key. But often, the donor clicks through. They’re ready to make a gift, but for some mysterious reason, they leave. They never finish the donation...

You’ve probably heard about the latest trend in donors, called rage donors. In a way, these have been around for years, but they used to be called “disaster donors.” Donors were often called “episodic” donors...

Today is the start of a new fiscal year. Time to write down your goals and celebrate your wins of this past year. Keep doing what you’re doing and celebrate your small consistent monthly donor wins...

As you may know by now, when it comes to monthly giving, I’m all about making things easy and simple for both monthly donors and the organizations. So when I start working with an organization on growing their number of monthly donors, we first look at the online donation forms to see what’s already in place...

How can you invite others if you’re not giving monthly yourself? You could even be the first monthly donor to give a quote on why you’re giving monthly. You can ask someone to take your smartphone and video you while you’re saying it and create a video testimonial...