Monthly Giving

There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened...

Donors are fascinating people; and monthly donors, at times, even more so. If you’ve been following me for a while, you’ll know that one of my recommendations is to invite your monthly donors to events...

That’s why, particularly for young graduates like my son, who are just starting out in life, asking your college alumni to give monthly is key...

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before...

I never think of myself as a pack rat; but when it comes to fundraising, that’s exactly what I had become. So this past week, I took some time to go through old magazines and boxes of direct mail and, in particular, monthly giving samples...

You must engage with your donors, unless they told you upfront they didn’t want to. So, here are my top three ways to steward monthly donors...

I may have mentioned before that there really are not that many trend statistics tracking monthly giving revenue. For individual organizations, there are some wonderful analytics companies to look at trends and compare against their other clients, but that information is not publicly available...

I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success...

So, what do these two monuments and monthly giving have in common? The sculptors were totally committed. They had the vision, and they chipped away at it—bit by bit, day after day, year after year...

Monthly donor commitment isn’t necessarily easy. It’s hard work. There are two different kinds of commitment in monthly giving: organization and donor...