Monthly Giving

Gobble, Gobble: Grateful for Sustainers
November 20, 2017 at 12:17 pm

I’m one of those people who refuses to go shopping on Black Friday. Instead, that’s the day I sit behind my computer and make donations to the organizations I care about. I’ll make single gifts to most and new monthly gifts to some. The good news is that the list is growing!...

Nothing Is Impossible If You Just Believe
November 13, 2017 at 11:13 am

Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is…

Warning: Minimal Stress Involved
November 6, 2017 at 11:37 am

Yes, it’s true! Prime giving season is here. Everybody is on high alert. Printers are buzzing. Letter shops are stuffing appeals in overtime. Email drafts for #GivingTuesday and December are flying left and right...

Asking for Sustainers for Gifts on Giving Days
October 30, 2017 at 11:40 am

November is almost here. Many of you are probably working on your #GivingTuesday campaigns, or you may have other giving days you’re focused on. And of course everybody is on board with sending out several emails in the month of December...

It's Time to Call Your Organization
October 23, 2017 at 11:28 am

I just came back from the International Fundraising Congress, which was held last week in Noordwijkerhout, Netherlands. It’s always a great time to visit my family who live near the German and Belgian border in the south. I was able to attend a great session on donor love with Jen Love of Agents of Good and Simon Scriver. I’d heard of them, but now I actually got to meet them—pretty neat!...

Why Don’t You Start Asking Monthly Donors for Bequests?
October 16, 2017 at 11:41 am

Never think that monthly donors are too small to ask about bequest gifts. The fact that they give for multiple years and give multiple gifts is a much better indicator than anything else. So, if you need to decide whom to include in your next bequest mailing and your email message, go ahead and include your small monthly donors...

What’s Your Techie’s Answer When It Comes to Monthly Donors?
October 9, 2017 at 10:40 am

Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...

#NPPTrendingNow Ep. 19: Should Your Organization Use Tchotchkes for Monthly Giving?
October 6, 2017 at 11:07 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: results from the "2017 Peer-to-Peer Fundraising Study," the importance of listening to your donors and using tchotchkes for monthly giving...

How Will You Engage Your Monthly Donors This Fall?
September 25, 2017 at 11:32 am

This question comes up regularly, but especially now, as nonprofits are starting to prepare their fall and year-end appeals. Should you or should you not ask your monthly donors for money? The answer is a resounding yes...

What Really Motivates Donors to Give Monthly?
September 18, 2017 at 10:50 am

I’m so excited! I just received “The 2017 Burk Donor Survey Report,” and this year’s study has a huge section on sustainers—comparing this year’s donors’ answers to ones from 2012, when they last had this major focus on monthly gifts...