Monthly Giving

What’s the monthly donor experience when he or she fills in the online donation form and clicks the button to submit? In virtually all online donation platforms, it’s a two-step process. The minute the donor hits submit, he or she gets an auto-responder message, confirming that wonderful monthly gift...

Welcome to NonProfit PRO's new weekly video series called #TrendingNow, where Nhu, NPP editor-in-chief, breaks down the most popular articles of the week. This week is all about when a monthly donor calls to cancel from Erica Waasdorp, exercises in monthly giving from Blackbaud's Ashley Thompson and DonorDrive's webinar on Google AdWords...

Are we simply letting our programs happen without a clear path to achieving our highest and most important goals? As a fundraiser, your ultimate goal should be to build sustainable funding that supports your organization’s mission. Have you instead been focusing your time and energy on the revolving door of acquiring new givers?...

A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way...

By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

A few weeks ago, NonProfit Pro shared an interesting NACHA case study on the long-term retention of those donors who give automatically through their bank account, also called EFT, Direct Debit, Direct Payment via ACH or automatic bank withdrawal...

Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country...

I just finished Seth Godin’s book, “Poke the Box.” As always, it’s terrific, short and to the point. It really got me thinking: Seth tells us to have the initiative to start. Turn fear into action because the consequence of doing nothing is much scarier and is going to raise a lot less money!...