Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.
There’s the economy and the impact it’s having on fundraising revenue, but that’s not why monthly giving (or sustainer) programs should be an essential part of any successful fundraising plan.
Remember the story of the boy in Holland who noticed a hole in the dike? Fearing a leak could flood the entire town, he shoved his finger into the hole, potentially avoiding a major disaster.
April 15, 2009, The Chronicle of Philanthropy — Some charities have done a much better in garnering donations during the recession than other types of charities.
