Monthly Giving
If you ask for a monthly gift, you’ll want the donor to be very conscious, alert and intent about making that commitment.
Think of growing your monthly program as the best way to prevent your organization from struggling through this crisis or the next.
Having a subscription certainly helps set up how the donors can best make their donation, but there’s more to it than that.
As nonprofits, how can you give your supporters gratification?
Monthly donors offer that security blanket, that ongoing revenue that you need to keep the lights on, keep your mission going.
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When I was reviewing my monthly gifts for the year, I realized that I hadn’t given monthly to several organizations since May.
A monthly giving save option is offering the donor the option to lower their monthly gift or to pause the monthly gift.
I recommend you take a bit of time right now to make sure that all your monthly donor cancellation processes are in place.
As you know, the biggest factor in driving donor retention is getting that second gift.