Multichannel

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Holidays evoke emotion, and nonprofit campaigns use emotion to drive action. Here’s how holidays can connect you with your audience.

The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to have a successful campaign.

As digital marketing grew, its cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

Informed delivery allows USPS customers to digitally preview their mailbox. Here’s how to use this service to your advantage.

Here are four proven ways to repurpose content that are helping nonprofits everywhere gain visibility and awareness.

Since acquisition sets the stage for donor relationships, it is crucial to remember these rules for your donor acquisition strategy.

Here are some techniques to help organizations use data to create new models, audiences, and pools of targeted prospects.

With the cost of postage increasing for the second time this year, nonprofits must find a way to save on their direct mail campaigns.

Let’s dive into how connected TV can drive donor awareness, engagement, and conversions for nonprofits.