Multichannel

There are more ways to reach donors than ever before, and more in the works at all times. And the staggering variety of channels makes it possible to reach just about any audience. But there’s a catch, and it’s a big one. How do you keep your messaging consistent across all those channels...

Content marketing is like a muscle: It will only get stronger if you use it. And just as how muscles work with other parts of the body to propel movement, content marketing has to connect to the rest of an organization's marketing mix to generate progress. That coordinated effort is one focus area of PAN…

According to the Rule of 7, it takes an average of seven exposures to a message before it sinks in enough to engage your target and make him or her a regular supporter.Drip campaigns create those exposures in a tactical way that dovetails with your overall strategic plan. Here are 11 tips to help you get more drip for your buck.

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product mix?

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on nonprofit messaging.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on giving channels and options.

In today's environment, a nonprofit organization must be more than just a multichannel marketer — it must operate as an omnichannel nonprofit.

Whether nonprofit or for-profit, the people whom you reach are critical to your success. How do you give them that feeling of being connected and satisfied with their experience with you?

Attendees will walk away with ideas for creating a leaner fundraising operation, without sacrificing campaign impact.

Project HOPE is breaking down the walls between countries. Rich Rumsey, VP of development and communication at the organization, is breaking down the walls between departments.