Multichannel

How can you understand the communication experience your donors are having if you don't have it all written down?

Last October, Amy Braiterman, manager of peer-to-peer strategic services for Blackbaud, provided "3 Keys to Year-End Giving Success," noting that "Fundraising in the nonprofit world is certainly uncertain, but there’s one thing that we can count on: December."

Announcing the FundRaising Success 2014 Gold Awards for Fundraising Excellence. The 2014 Campaign of the Year Award winner relied heavily on powerful, consistent messaging across multiple channels.

Before taking on omnichannel marketing, fundraisers should master multichannel fundraising and effectively measuring it.

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Multichannel Campaign of the Year from MSPCA and DaVinci Direct.

Most of the donors in our databases were acquired offline — through direct mail, events or other means. How do we target them with relevant online display ads to encourage them to take action online? Or donate online or offline? Magic? No … through direct-response, cookie-based targeting.

Everyone is wondering — what's going on with American Cancer Society and its direct mail decision.

There are different types of silos that can harm your nonprofit organization. Do any of the following sound familiar?

With fewer lists coming onto the rental market, list universes shrinking so significantly and retention rates dropping, maintaining the status quo and hoping things improve is a death spiral. There are three things you must do now to be successful in the long run. There is nothing breakthrough here, and every charity claims it is doing these well, but my research indicates otherwise.