Multichannel

FundRaising Success announces the 2013 Gold Awards for Fundraising Excellence On the Edge winner: The Salvation Army Canada.

Integrated marketing communications is like the theory of evolution in marketing — only the strongest, agile and most efficient media and tools survive.

In this webinar we discuss the fears surrounding mobile & text-to-give, interactive websites, and video… and how to overcome them.

A lot of nonprofits use events to bolster their fundraising. Whether it’s a bake sale or a 5K, view this webinar to get it right!

This year, the FSV advisors tackled the issues every-sized organization and mission need to know to thrive well into the next decades.

Nonprofits get 30 percent of their individual donations in December, so having a successful year-end fundraising campaign is essential. By now, you’ve probably heard that taking a multichannel approach to your fundraising is the only way to go. But how do you do it? Here’s a handy list of 12 steps for campaigns.

We believe that successful nonprofits need a truly diversified fundraising program. Two reasons: (1) Just as we all need a diversified investment strategy for our retirement, nonprofits shouldn't put all their eggs into one fundraising basket, and (2) a strong, diversified fundraising program is one in which various channels will actually strengthen each other. The results are larger than the sum of the parts.

I hear it all over the industry and from a few of my clients: Why can’t we do that by e-mail? The drums have been beating for nearly a decade about the new frontier. What I say to them is yes, you should have a healthy digital-marketing campaign, but you need to keep your toes in every channel if you want to raise money … and that includes telemarketing.

I want to discuss a troubling digital divide — and it's not the kind you think.

When there is strategic integration of all fundraising channels, you achieve the best possible results. This article touches on five main digital strategies: mobile, websites, e-mail, using digital media to thank donors and social media.