Multichannel

For years, the term multichannel fundraising was the key buzz term in the fundraising industry. But as multichannel integration became the norm, a new term entered the lexicon: omnichannel fundraising, which expands on multichannel fundraising to include a holistic fundraising approach with the fundraising, marketing and advocacy messages across all mediums.

Dennis Lonergan, owner of Eidolon Communications, is a pioneer in the use of omnichannel vs. multichannel, and in our July 2012 issue, FS Editor-in-Chief Margaret Battistelli Gardner discussed "Omnichannel vs. Multichannel," with Lonergan, who will be one of the presenters of the Human Rights Campaign case study at the Engage Conference.

Operation Smile's mission is no mystery, healing children's smiles by fixing cleft lips and cleft palates all over the world. It is an organization that truly gives people "Something to Smile About," which then-FS Associate Editor Melissa Busch detailed in our October 2008 cover story.

Allyson Kapin, blogger-in-chief of Care2's Frogloop blog and partner at Rad Campaign, is co-author of the new book, "Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community." Here is an excerpt on how to plan a mutlichannel fundraising campaign.

In the March 2006 issue, the Human Rights Campaign — one of our featured case study sessions at Engage — shared the "Tale of an Integrated Fundraising Effort."

Now's the time to outline the right things for your organization's fundraising/marketing team to do this year. But to do it well, you have to get what's going on outside your organization as well as within it.

Listen in as some of fundraising's freshest thinkers take on some of the sector's toughest topics — the things that should be top of mind in the new year.

The Minnesota chapter of the Animal Humane Society has its 2012 year-end fundraising campaign meticulously planned down to every channel.

We live in a multichannel world. Why does this matter for direct-response fundraising? It’s creating more “indirect” response.

Announcing the 2012 Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Projects, along with Northeast Animal Shelter and Central Park Conservancy.

By implementing a few best practices, you can breathe new life into sustained giver programs for your relief organization so you’re better prepared to leap into action when the next event occurs.