Multichannel

At the 2012 Bridge to Integrated Marketing and Fundraising Conference, three fundraising professionals ran an hour-long boot camp on multichannel and omnichannel creative strategies.

Building a relationship with a donor is about nurturing support, understanding motives and what the donor is likely to want to support — and you are likely to need different communication channels depending on where donors are in their donor journeys. You also need a donor database to track where they are on their journeys and the tools with which to engage them.

If you want to keep raising funds in this changing environment, your online and offline efforts have to be in sync. You can't be held back by the Great Compromise.

When a nonprofit organization is looking to trim its fundraising costs, acquisition often gets nomi

FundRaising Success speaks with Dennis Lonergan, owner of Eidolon Communications and a pioneer in the use of omnichannel vs. multichannel, about omnichannel fundraising.

In their presentation at Fund Raising Day in New York last month, four fundraising professionals provided 28 ideas for digital fundraising success. Here are ideas 11-20.

FundRaising Success speaks with Dennis Lonergan, owner of Eidolon Communications and a pioneer in the use of omnichannel vs. multichannel, about omnichannel fundraising.

What's the key to improving donor satisfaction scores and, with that, donor value? A donor-centric approach founded on integrated and personalized multichannel communications is the answer.

This past year, with the help of fundraising agency Grizzard Communications Group, The Salvation Army Canada used an integrated marketing strategy on its annual Christmastime campaign, branded the Dignity Project.

St. Jude's Children's Research Hospital sent a follow-up thank-you direct mailer to my online peer-to-peer gift and subsequently got me to give that all-important second gift.