Multichannel

Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap. But it also comes with some big drawbacks...

Multichannel marketing is important for the simple reason that you must be where your donors are to engage with them.

In this episode of The NonProfit Voice, Nhu Te is joined by JoAnn Dodd of Open Door Mission and Gabe Cooper of Virtuous.

Most organizations are still handcuffed to traditional fundraising systems that are largely impersonal.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Multichannel isn’t just a strategy to try, it’s an entirely new way to position your organization and set a trajectory for growth.

A report released by Virtuous and NextAfter found that multichannel donors give more than three times as much as single-channel donors.

There’s a lot to know about direct mail and email fundraising: two of the most-used channels for nonprofits seeking support.

Nhu Te, editor-in-chief of NonProfit PRO, is joined by Jennifer Roberti of Save the Children and Justin McCord of RKD Group.

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...