Multichannel
May 9, 2017 at 9:39 am
Are we simply letting our programs happen without a clear path to achieving our highest and most important goals? As a fundraiser, your ultimate goal should be to build sustainable funding that supports your organization’s mission. Have you instead been focusing your time and energy on the revolving door of acquiring new givers?...
May 5, 2017 at 1:59 pm
Starting my professional career as a program officer for a statewide grant-maker is a slightly unusual story, one that is filled with gratitude for my mentors. Leaving grant-making for grant-seeking and eventually grant consulting, another unusual twist in the story...
April 27, 2017 at 9:12 am
Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...
April 26, 2017 at 10:43 am
It’s no surprise that many nonprofits turn to the Internet to meet fundraising goals and connect with potential donors. But, does using the Internet for fundraising pose any legal issues? For example, if you have a nonprofit in Pennsylvania, but your online fundraising post reaches a donor in California, is your nonprofit now conducting business in California?...
April 25, 2017 at 11:01 am
The relationship between nonprofits and donors is always evolving. New, innovative tech platforms for fundraising and management continually emerge on the market. These can increase organizational reach and impact, but there are remaining barriers to new technology for many nonprofits...
April 25, 2017 at 10:53 am
Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...
April 24, 2017 at 9:06 am
A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...
April 20, 2017 at 3:29 pm
Nonprofit charitable organizations are intended to operate for the public good. When a nonprofit charitable organization is qualified as tax exempt under Section 501(c)(3) of the Internal Revenue Code (IRC), donors can generally deduct their contributions to the charity on their tax returns. Donors are thus more likely to support charitable organizations that have an…
April 19, 2017 at 2:53 pm
The day after Thanksgiving, the holidays hit full-force. And it’s not just the radio stations blasting “Here Comes Santa Claus” every half hour—it’s the shopping frenzies of Black Friday and Cyber Monday. Thankfully, (no pun intended) for the past four years, we’ve had a day to shift the focus away from materialism and back to the true spirit of the holidays: Giving Tuesday...
April 18, 2017 at 10:20 am
Big-eyed kittens and cute puppies are great ways to catch donors’ attention and play on their heartstrings. But sadly, we’re not all animal welfare groups, and we need creative that represents our missions and brands. There are many techniques and tactics that can help you make the most of digital marketing when you can’t rely on easy imagery...
