NonProfit Pro

All of the entries are strong, well thought-out campaigns. The differentiator for Judicial Watch is its copy. Judicial Watch really leverages the core issue that motivates its donors: Judicial Oversight. The included letter is a little long, but full of benefits to donors in the form of issues Judicial Watch is working for on their behalf...

You can tell that there was tremendous effort put into this campaign, and it was well received. The campaign utilized a combination of several outbound components (post mailing, email series, video and thank-you postcards) and received a great response rate at 24.62 percent...

The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well...

It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...

We are continuously awestruck by witnessing the great things that each and every one of you does in the name of social good. The commitment, the passion and more importantly, the resilience that we see literally takes our breath away. We consider ourselves incredibly lucky and are so thankful to be a part of such an amazing, thoughtful, selfless, giving community...

It looks like it’s almost that time of the year again: Christmas! I know I’ve said this a handful of times, but I swear, this really, really is my favorite time of the year. Although I love the fall, and I really enjoy the month of October, there is a very special place in my heart for Christmas...

That’s right ladies and gentlemen—NonProfit PRO is embarking on a new research initiative, and it’s all circling around the topic of nonprofit leadership. As our nonprofit sectors continue to grow and evolve, it’s more pertinent than ever for leadership teams to learn about the latest trends and tactics for effective organizational management across the board...

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don't know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, as we found in our recently released “2017 Peer-to-Peer Fundraising Study...

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don’t know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, […]

October is National Breast Cancer Awareness Month. While we all should be more cognizant of how breast cancer affects those who are diagnosed with it and their family and friends, it’s easy to get lost in our own daily lives...