NonProfit Pro

Want to Retain Your Donors? Think 'ROI'
March 12, 2015

Nationwide, donor retention has dropped to just under 40 percent for one-year renewals. Compare that to 95-plus percent for commercial firms. Sense a disconnect?

Apple Commits More Than $50 Million to Diversity Efforts
March 12, 2015

In an exclusive interview with Fortune, Apple’s human resources chief Denise Young Smith said the company is partnering with several nonprofit organizations on a multiyear, multimillion-dollar effort to increase the pipeline of women, minorities and veterans in the technology industry—and, of course, at Apple.

How to Sabotage (or Save) Your Major Gifts Program
March 11, 2015

Everybody knows that emphasizing major gifts can turn the development offices into money-raising machines, if we can just get a major gifts program rolling. But there’s one killer mistake that sabotages too many major gifts efforts.

Indiana Nonprofits Grow in Traditionally For-Profit Areas
March 11, 2015

A new report from Indiana University says the state's nonprofits are expanding into industries traditionally seen as being dominated by for-profit companies. The (Bloomington) Herald Times reports that the IU study says nonprofits in nontraditional industries have experienced "remarkable growth" and that many gained market share.

The report focused on five so-called minor industries: finance, information, company management, scientific and technical services, and utilities. Nonprofit employment grew 29 percent from 1995 to 2011 in those industries, while for-profit employment rose just 2 percent.

Louisville Has an eHarmony for Nonprofits Now
March 11, 2015

Online dating websites such as Match.com and eHarmony pitch themselves as portals through which single men and women can find their soul mates after creating an online profile. A Louisville-based nonprofit organization has applied the concept across a non-romantic platform, hoping to match individuals to compatible nonprofits.

The new resource, called BoardMatch, was designed by the Center for Nonprofit Excellence to "match you with the nonprofit of your dreams."