NonProfit Pro

Viewers to Volunteers, a new website that lets users help direct how corporations spend their charitable dollars, was launched this week by EcoMedia. The platform is an assemblage of uplifting videos, articles and other content—all of it underwritten by corporate advertisers—and a complementary mechanism for giving. Staring next month, users will be able earn points by engaging with the content: watching a video and sharing it with friends, for example. They can then "spend" their points by directing a participating corporation to make a charitable donation to a specific nonprofit.

The truism about tech’s lack of diversity is that it’s a “pipeline” problem. At least that’s what tech leaders and companies often say when questioned about why their ranks aren’t inclusive enough. But certain companies and leaders are taking baby steps toward helping to fix it.

The Robin Hood Foundation, Google for Entrepreneurs, the Blackstone Charitable Foundation, Capital One dFUND, Arbor Brothers, New York Community Trust, Verizon, reddit.com founder Alexis Ohanian, and the Bernard F. & Alva B. Gimbel Foundation are giving $1.75 million to the Coalition for Queens.

Nationwide, donor retention has dropped to just under 40 percent for one-year renewals. Compare that to 95-plus percent for commercial firms. Sense a disconnect?

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are three trends on the giving pyramid and major gifts.

A new report from Indiana University says the state's nonprofits are expanding into industries traditionally seen as being dominated by for-profit companies. The (Bloomington) Herald Times reports that the IU study says nonprofits in nontraditional industries have experienced "remarkable growth" and that many gained market share.

The report focused on five so-called minor industries: finance, information, company management, scientific and technical services, and utilities. Nonprofit employment grew 29 percent from 1995 to 2011 in those industries, while for-profit employment rose just 2 percent.

(Press release, March 10, 2015) — The Association of Junior Leagues International Inc. (AJLI) is pleased to announce that Mary Harriman, the founder of The Junior League, has been chosen for induction into the National Women’s Hall of Fame in Seneca Falls, N.Y., the birthplace of the American Women’s Rights Movement.

Online dating websites such as Match.com and eHarmony pitch themselves as portals through which single men and women can find their soul mates after creating an online profile. A Louisville-based nonprofit organization has applied the concept across a non-romantic platform, hoping to match individuals to compatible nonprofits.

The new resource, called BoardMatch, was designed by the Center for Nonprofit Excellence to "match you with the nonprofit of your dreams."

Everybody knows that emphasizing major gifts can turn the development offices into money-raising machines, if we can just get a major gifts program rolling. But there’s one killer mistake that sabotages too many major gifts efforts.

Recent tweets from people and brands you should follow.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on giving channels and options.