NonProfit Pro

Whether nonprofit or for-profit, the people whom you reach are critical to your success. How do you give them that feeling of being connected and satisfied with their experience with you?

Jane Nelson-Halverson, owner of Dakota Promotions & Printing, shared a favorite promotion she did for Prevent Child Abuse North Dakota. Through creative use of found artwork and effective networking within her community, she was able to complete a great fundraising promotion for an important cause.

Among the ever-evolving buzzwords and old debates in the nonprofit sector, a new concept has entered the fray: running your nonprofit like a for-profit.

Check out people on the move in the nonprofit sector for March 2015.

To best serve your multiple constituencies it's vital that your site functions as more than a simple online brochure. Here are 25 nonprofits website musts.

Here are some key findings from CharityDynamics' report on the survey, The Next 10 Years in Digital Fundraising.

In today's environment, a nonprofit organization must be more than just a multichannel marketer — it must operate as an omnichannel nonprofit.

NonProfit PRO spoke with two expert nonprofit tax attorneys to provide their tips on the tax issue for nonprofit organizations. Here are the insights—from the basics to the changing landscape—shared by Cliff Perlman, partner at the law firm Perlman & Perlman, and attorney Marc J. Lane.

The discussion around Present Self/Future Self is not new nor hard to understand. But the discipline and insight to realize when we are collecting and/or relying on Present Self information is hard.

Data has long been at the heart of direct marketing. In the nonprofit world, data allowed us to rent lists of people who had shown a propensity toward giving to causes similar to ours. On the cultivation side, data permitted us to choose which donors to mail based upon previous history and tailor messages to their interests. This smart use of data let us provide donors what they wanted rather than cluttering up their mailboxes with irrelevant offers. And it allowed nonprofits to raise more dollars at a lower cost to more efficiently and effectively feed hungry children, cure life-threatening cancer and support our wounded veterans.