Two years ago I decided to launch my blog. I never promised it would be pretty, but I did promise some tough nonprofit fundraising and marketing issues would be discussed.
NonProfit Pro
For anyone who cares about the health and viability of the nonprofit sector, recent regulatory changes in the way the federal governments fund nonprofits deserve attention. The new rules stipulate that nonprofits should receive additional funds to cover their indirect costs. Indirect expenses, overhead, administrative costs: These terms mean roughly the same thing in the nonprofit sector. They are costs associated with running the non-constituent-facing operations of an organization. This includes such indispensable organizational activities as fundraising, executive management, human resources and information technology.
Attention fundraisers: Stop trying to pull on men’s heartstrings, advises a Stanford University study. Researchers documented an "empathy gap" between men and women when it comes to charitable giving. To get men to respond to cash appeals, it’s best to tell them how the donation will benefit them rather than others in need, according the authors of a forthcoming article in the journal Social Science Research.
Recent tweets from folks you should follow.
How should we deal with arrogance in the major gifts fundraising workplace? Here are my suggestions.
Success stories in fundraising focus on the positive outcome. They give you the opportunity to tell the reader how fabulous you are. It's a seductive proposition and a great way to steer your ship into the rocks.
Experimentation at the local level is the most powerful way to find new and better ways of doing things, and to understand how to adapt to our changing environment. In the process of consolidation, we are almost universally failing to set up systems in which good ideas can bubble up, having been created locally, to be tested nationally.
When we chose this field, we knew it might take 10 jobs to get us from career beginning to end. Even if you feel "secure" in your current position, always prepare for your next job. It will be here before you know it!
Corporate volunteers can be a big help to any nonprofit. Here are five quick ways to attract them.
Recent tweets on fundraising (#fundraising).