Online Fundraising

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally...

Classy, a giving experience platform, has made a commitment to streamline giving and connect more donors with appealing causes with new innovations, a new hire to lead that product development and two internal promotions...

Pledge introduced a donate button for Zoom through its Donations by Pledge app. The addition will allow any of the 300 million daily Zoom meeting participants to instantly become a fundraiser for any one of the two million verified charitable and nonprofit organizations in its worldwide network...

Believe it or not, the holidays and year-end are rapidly approaching. You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

When you think of hunger, severe weather or abandoned animals, I’d be willing to bet your first thought isn’t “that can wait.” No. These are all pressing, immediate issues, requiring quick intervention — often from local nonprofits — to save lives...

The idea for many donors is to allow the donor-advised funds to grow to make more significant gifts in the future. Currently, there is no legal requirement to distribute gifts, and therein lies the problem. So, while more than $25 billion went to charitable causes in 2019, so much money remains sitting for years in DAFs, and not working for improving peoples' lives.

If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. What’s preventing donors from making the gift? Is it something you do? Can you stop doing it?...

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both...

It became clear that the remaining cycling rides couldn’t go on as planned across the country in 2020, so the organization turned to an online peer-to-peer fundraising platform to help it pivot to hybrid and then virtual events. Utilizing the Sweet! by Blue Sky platform from Blue Sky Collaborative, Marlborough, Massachusetts, Bike to the Beach transformed its events and raised a total of $1 million in 2020...

Organizations are increasingly depending on touchless technology so they can collect donations quickly. Simple SMS communication solutions allow donors to give at any time without needing a checkbook or cash, plus they can set up one-time or recurring donations, meaning higher fundraising to reach long-term goals...