Online Fundraising

What’s New in Year-End Giving?
September 22, 2021 at 12:04 pm

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally...

Classy Makes Moves To Improve Donor Giving Experience
September 3, 2021 at 10:38 am

Classy, a giving experience platform, has made a commitment to streamline giving and connect more donors with appealing causes with new innovations, a new hire to lead that product development and two internal promotions...

Donations by Pledge App Can Turn Zoom Meetings Into Virtual Fundraisers
September 1, 2021 at 10:15 am

Pledge introduced a donate button for Zoom through its Donations by Pledge app. The addition will allow any of the 300 million daily Zoom meeting participants to instantly become a fundraiser for any one of the two million verified charitable and nonprofit organizations in its worldwide network...

Giving Tuesday Playbook: How To Execute a Campaign and Retain Your New Donors
September 1, 2021 at 9:00 am

Believe it or not, the holidays and year-end are rapidly approaching. You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

Nonprofits Require Immediate Communication To Serve Immediate Needs
August 18, 2021 at 9:15 am

When you think of hunger, severe weather or abandoned animals, I’d be willing to bet your first thought isn’t “that can wait.” No. These are all pressing, immediate issues, requiring quick intervention — often from local nonprofits — to save lives...

The Money Redirect That’s Coming for Donor Wallets
August 10, 2021 at 9:39 am

The idea for many donors is to allow the donor-advised funds to grow to make more significant gifts in the future. Currently, there is no legal requirement to distribute gifts, and therein lies the problem. So, while more than $25 billion went to charitable causes in 2019, so much money remains sitting for years in DAFs, and not working for improving peoples' lives.

Should You Have a Donor Account for Monthly Gifts?
August 9, 2021 at 11:45 am

If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. What’s preventing donors from making the gift? Is it something you do? Can you stop doing it?...

How To Engage New Audiences on Facebook Using Messenger
August 4, 2021 at 1:03 pm

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both...

Nonprofit to Make Virtual Option Permanent Part of Its Events
July 20, 2021 at 10:00 am

It became clear that the remaining cycling rides couldn’t go on as planned across the country in 2020, so the organization turned to an online peer-to-peer fundraising platform to help it pivot to hybrid and then virtual events. Utilizing the Sweet! by Blue Sky platform from Blue Sky Collaborative, Marlborough, Massachusetts, Bike to the Beach transformed its events and raised a total of $1 million in 2020...