Online Fundraising

The End of the Beginning for Online Giving
May 28, 2019 at 12:04 pm

2019 marks 20 years since online giving first began in any significant way. In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure and donor-friendly online donation forms. Fast forward 20 years, online giving now represents tens of billions of dollars...

Arreva Acquires Heritage Designs
May 20, 2019 at 12:26 pm

Arreva has acquired Heritage Designs, the developers of MatchMaker Fundraising Software. Heritage Designs was designed in 1998 to design, develop and market fundraising/donor management software for nonprofits...

VIDEO: Digital Wallets and the Future of Fundraising
May 15, 2019 at 12:28 pm

People buy everything on their phones from plane tickets to cars, yet nonprofits are still asking donors to mail them checks? The number of donors who prefer to give on their mobile devices is increasing at an exponential rate, and savvy nonprofits are eager to provide a seamless mobile payment experience that modern consumers have come to expect...

How Much Should You Spend on Digital Fundraising?
April 16, 2019 at 10:55 am

For nonprofit executives and fundraisers, the question is no longer should we invest in digital fundraising, but how much? A general guidance is this that development departments should invest 7% of their time, money and resources into digital fundraising...

Several Factors Contributed to Rise of Charitable Giving in 2018
March 4, 2019 at 12:43 pm

Charitable giving continues to show increased growth year after year, with research to back it up. Blackbaud’s “Charitable Giving Report: How Fundraising Performed in 2018” reported that overall giving in the U.S. increased 1.5 percent on a year-over-year basis...

What Are Your 2019 Nonprofit Digital Goals?
January 10, 2019 at 12:51 pm

If you’re like me, the fresh start of a new year is a welcome time to reflect on my accomplishments, set new goals and re-prioritize life. In recent years, with my “work hat” on, digital marketing and fundraising seem to have earned a consistent spot as a goal for the year. The opportunities are endless!...

Online Fundraising Platform Helps Nonprofits Raise $1B in Donations
December 13, 2018 at 1:29 pm

Classy, a social enterprise that specializes in online fundraising, has helped nonprofits raise $1 billion through its online fundraising platform. To date, Classy has helped nonprofits receive 10 million donations from over 190 countries...

7 Tips for Steering Your Nonprofit to Online Fundraising
December 4, 2018 at 12:07 pm

As a nonprofit professional, you likely have tons of great online fundraising ideas already, campaign concepts that would be perfect for your organization’s mission and donor base. But do you have the digital infrastructure in place to implement your ideas?...

Our Thriving Generation of Generosity—#GivingTuesday Tops $380M in 2018
November 29, 2018 at 1:11 pm

The most anticipated day of the year for those of us in the nonprofit world is, perhaps, #GivingTuesday. Created six years ago by the Belfer Center for Innovation and Social Impact at the 92nd Street Y, #GivingTuesday puts an emphasis on the gift of charitable giving and acts as the kick-starter for the holiday giving season...